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Founders and CEOs must align innovation and marketing -- early -- to spend less time raising capital and winning customers.
See how to avoid 'brute force' selling with a more efficient marketing program fueled by great copywriting.
Get your message right!
Let's talk about how to craft just the right message to scale alongside your innovation.
Here's what we'll talk about:
The business enterprise has two – and only these two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.
Peter F. Drucker,
Management: Tasks, Responsibilities, Practices
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