The Process of
Creative Copywriting


With thanks and due credit to Damian Newman, we have a simple time-based illustration of the design process. It helps explain the embedded constraints to achieving the right conclusion.


The journey begins as a foray into research, uncovered insights, creative concepts and iterations.

This drawing conveys the feeling of the journey. Beginning on the left with mess and uncertainty and ending on the right in a single point of focus: the design.


Read the history of The Design Squiggle.